Loyalist College has pulled the plug already. Quicky CEO promises not to market aggressively.
The union is begging for it not to spread.
Is it a good idea ? Done effectively (and that means nationally), I think it is. I think it's the only hope. Show Hershey you will not be buying their products any longer. Let the bottom fall out of their market in Canada.
From what I have read about the issue, and that's lots, it appears this is a plan that has been in the works for a long time and about half completed.
It worked with them before.
NEW PLAN FACES LESS CRITICISM, SOME SAY
Patriot-News, PA
"When a sale of The Hershey Co. was explored in 2002, a torrent of community criticism was unleashed over the possible job losses and economic punch to the region. "
"Robert Vowler, president and CEO of The Hershey Trust Co., which has 78 percent voting control of the chocolate company, said he doesn't see any similarities between now and then. "
Show him.
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